“Herbie” is dollar signs in executives’ eyes
Herbie: Fully Loaded (2005)
Disney presents an Angela Robinson film, starring Lindsay Lohan and Michael Keaton. Written by Thomas Lennon, Ben Garant, Alfred Gough, Miles Millar and Mark Perez. 100m. G.
2 stars
Oh, NASCAR, this time you’ve just gone too far.
When you pilfered recklessly from amongst our white, male, lower and middle classes, I admit I stood idly by. But this synergy strategy you’ve engaged in with the Disney company is just plain greedy.
“Herbie: Fully Loaded” is a recruitment film, luring in our young, impressionable pre-teens with promises of magic cars and thrilling chases. It doesn’t reinvent the “Herbie” high concept as much as give it a 21st century facelift, awakening this three-decades-old idea.
It’s not that Disney had anything more to offer than the sterilized slapstick I recall from my early days. It’s just that the combination of cultural forces was too potent to ignore any longer.
In this brush-up, sassy Maggie Peyton (Lindsay Lohan) uses her graduation money to save a precocious bug from its salvage yard existence. The Beetle is more than just a transportation device; it’s a bona-fide problem solver.
The Peyton family racing team has fallen on hard times, staking their reputations on the crash-prone Ray Jr. (Breckin Meyer). Without accident-free qualifying heats, the Peytons risk losing sponsorships and personal fortunes.
Enter Herbie, whose car appearance betrays his rather rambunctious human personality. The bug nudges Maggie into a street race with Nextel Cup champion Trip Murphy (Matt Dillon), and then promptly defies all semblance of gravity and governing physics to beat him.
Welcome to the proverbial paint-yourself-into-a-corner moment, screenwriters.
But these five credited script doctors turn the tables on us, knowing they’ve already made the audience willingly accept a magic car. They transform Murphy into an obsessive arrogant type who ignores his manager’s admonition to forget the meaningless defeat.
Instead, the reigning champ coordinates a high stakes matchup, wherein he will challenge all comers to a desert race for a large cash prize. Maggie bites, beguiled by Murphy’s empty promises and charms.
It would be within the realm of reason that a professionally created racecar would smoke a 1963 Beetle in an un-handicapped match. But the “Herbie” creators aren’t constrained by trifles like logic, so they conceive a situation in which Herbie loses out of spite for its owner.
The kiss-and-make-up between Maggie and her vehicle is reserved for a legitimate NASCAR event, in which Herbie outwits modern racing greats like Jeff Gordon, Dale Jarrett and Tony Stewart to take top honors. All three appear in this film, buoyed by lesser known racers, as an unofficial stamp of approval for this propaganda for their sport.
While a two star rating doesn’t qualify as an official endorsement, I do encourage parents to take their young children to see this film. Except for a tense scene involving a demolition derby, both our female protagonist and her enchanted vehicle remain relatively unscathed throughout. Even the traditionally busty Lohan has been Disney-fied, appearing here in rather sanitized fashion. There’s a couple moments that could lead to heavy breathing from your tweener sons, but Lohan and others are woefully ignorant of their own sexuality for the most part.
Mostly the film annoys my sense of decency, looking and sounding more like a cash cow than a proper release. I’d imagine I’d enjoy a legitimate story with a racing subplot - ala “Days of Thunder” - or even a family-friendly tale of a car who surprisingly befriends its human owner. But to mix the two in the name of profit, well: Something is rotten in the state of Disney.

